Online Brand and Ecommerce Development for CSS Group
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Case Details
Clients: CSS Group
Start Day: Oct 2019 – April 2024
Tags: Marketing, Business, ecommerce, digital marketing, online branding
Project Duration: 5 Years
Client Website: cssgroup.com.ng
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The Story
CSS Group operated with a decentralized online presence, resulting in:
- Inconsistent Brand Messaging: Each subsidiary maintains its own online presence, leading to a fragmented brand image and diluted brand equity.
- Limited E-commerce Capabilities: The core business of the company lacked robust e-commerce platforms, resulting in lost sales opportunities and limited market reach.
- Inefficient Customer Engagement: Lack of centralized CRM and communication channels led to inconsistent customer experiences and missed opportunities for personalized interactions.
- Operational Inefficiencies: Disparate systems and processes result in inefficiencies in inventory management, order fulfillment, and customer service.
- Lack of Centralized Data: Limited data aggregation restricts the groups ability to make data driven decisions.
What Did Darence Consulting Do
A phased implementation of a comprehensive online brand services and e-commerce solution, including:
- Website Redesign: Redesigned the websites of the Group and some of its subsidiaries.
- Brand Consolidation: Developing a unified brand architecture, style guide, and digital asset management system.
- E-commerce Platform Development: Implementing scalable and user-friendly e-commerce platforms for each applicable subsidiary, or a consolidated platform with sub-stores.
- Digital Marketing Strategy: Implementing SEO/SEM, social media marketing, email marketing, and targeted online advertising.
Customer Reviews of the Case
We knew we had a brand equity problem. Our subsidiaries, while successful individually, lacked a cohesive online identity. This service provided the strategic vision and technical expertise to consolidate our brands and create a powerful online presence. The results speak for themselves: increased brand recognition, improved customer engagement, and significant revenue growth. This investment has been a game-changer for our group.
